The 2024 Taiwan Cross-Border E-commerce Expo set three more records, setting off a new boom in Taiwan’s foreign trade! | Central News Agency Information Platform

(Central News Service 20240424 14:47:17)[April 24, 2024, Taipei]The annual event of Taiwan’s e-commerce industry, the “Taiwan Cross-Border E-commerce Expo”, opened grandly at the IEAT Convention Center today (24th). This year’s expo set three new records. Not only did the participation and topic attention reach the highest ever, but government agencies also attached great importance to it. The opening ceremony invited Taipei City Mayor Chiang Wanan, IEAT Chairman Huang Jiaozhang, Director of the Digital Industry Agency of the Ministry of Digital Development Lu Zhenghua, and Economic Li Guanzhi, deputy director of the International Trade Department of the Ministry of Economic Affairs, Guo Yu, director secretary of the Commercial Development Administration of the Ministry of Economic Affairs, Chen Junan, director of the Taipei Industrial Development Bureau, and other distinguished guests attended the “2024 Taiwan Cross-Border E-commerce Expo” in person.

Organized by IEAT, Taiwan’s only and most complete cross-border e-commerce expo has entered its fifth year. The exhibition has hit new highs and the scale is the largest in history. The two-day exhibition attracted more than 12,000 people to participate in the event. Huang Jiaozhang, convener of the Supervisory Board of the Taipei Import and Export Business Association, said: “Since 2020, the Cross-border E-commerce Expo has been the best entrance for many traditional and new entrepreneurs to enter the cross-border e-commerce circle, adhering to the foreign trade concept of symbiosis and sharing. Upgrading its core concept, IEAT will continue to provide multi-field and multi-faceted perspectives and solutions through connecting cross-border resource platforms.”

Participation in theme lectures exploded, AI and social marketing attracted people to sign up enthusiastically
This year’s “Taiwan Cross-Border E-commerce Expo” will feature more than 50 internationally renowned e-commerce platforms, cash flow, logistics and digital marketing service providers, including Amazon Global Store, Alibaba.com, eBay, Newegg, Shopee Cross-border, Rakuten, Salesforce, Shopify, Cyberbiz, SF Express, UPS, Fedex, Hsinchu Logistics. This year, the “Amazon Global Store Opening Session” was set up for the first time, simultaneously covering the three major areas of cross-border overview, manufacturing transformation and new industries, providing more complete cross-border e-commerce export consulting and dedicated guidance.

The expo invited 60 experts in the e-commerce industry and held 32 special lectures over two days. Not only was it the largest number of speakers in the past, it was also the one with the highest level of attention. Pre-registration doubled compared to the same period last year, and the attendance was even more enthusiastic. , including the sharing of global e-commerce and digital marketing by a super-popular online celebrity e-commerce wife, and a full analysis of the world’s most promising emerging platforms – from the release of the latest generative AI e-commerce tool applications from TikTok Shop, Walmart and Amazon, the lecture was packed with unprecedented crowds. .

The government attaches great importance to resource allocation to promote the development of digital economy
The rapid development of AI and digital applications continues to reshape the global market structure. In order to prepare Taiwanese companies to enter the global market, relevant government agencies such as the Taipei City Government, the Ministry of Digital Development, and the Ministry of Economic Affairs have also invested in e-commerce resources, providing courses, Consulting and coaching projects and other services can quickly empower companies to establish cross-border e-commerce capabilities, open up the path for transformation and upgrading of foreign trade companies, and help companies drive a new growth curve for overseas sales.

Taipei City Mayor Jiang Wanan said: “Taiwan’s industry still has great development potential in cross-border e-commerce. Therefore, the Taipei City Government will continue to strengthen cooperation with important partners such as IEAT and jointly promote the digital transformation of foreign trade across Taiwan to further By improving the cross-border e-commerce ecosystem and services in Taipei City, Taipei City’s cross-border e-commerce will not only be a new engine for Taiwan’s foreign trade, but also become an important force leading Taipei City’s enterprises to adapt to the new foreign trade.”

Lu Zhenghua, director of the Digital Industry Agency of the Ministry of Digital Development, said: “The Industry Agency of the Ministry of Digital Development is currently committed to promoting the application of its “digital empowerment” and is very happy to see IEAT and the e-commerce expo, and hopes to help enterprises adapt to the challenges of the digital economy era. The challenges and opportunities it brings”

The Ministry of Economic Affairs has also taken a number of measures to support the development of enterprises in promoting digital transformation and cross-border e-commerce. Li Guanzhi, deputy director of the International Trade Administration of the Ministry of Economic Affairs, and Guo Yu, director secretary of the Business Development Administration, also respectively emphasized supporting enterprise innovation and international expansion. market measures.

The “Taiwan Cross-Border E-commerce Expo” creates a win-win situation for Taiwanese companies in the industry and promotes new growth. By connecting cross-border resource platforms, we can work together to explore “cross-border e-commerce opportunities” and realize new market possibilities for selling goods around the world!