Taiwan Economic and Trade Network advances to the Singapore International Food Exhibition to help our business expand the Southeast Asian food territory

▲Taiwan Economic and Trade Network helps our business expand the food territory of Southeast Asia. (Photo: Provided by the Trade Association)

Taiwantrade.com, a Taiwanese economic and trade network guided by the International Trade Administration of the Ministry of Economic Affairs and operated by the Foreign Trade Association, is advancing to the largest professional food exhibition in Southeast Asia, “Singapore International Food & Beverage” (FHA-Food & Beverage) from April 23 to 26 It debuted lively at the Singapore Expo today. This year, more than 1,500 manufacturers from 52 countries and regions participated in the exhibition, which is expected to attract more than 60,000 visitors, making the exhibition larger than ever.

Taiwan Economic and Trade Network joins hands with 32 Taiwanese companies to exhibit high-quality products and catalogs, ranging from baking mix, seafood potato chips, edible oil, nutrition and special disease formulas, to tea latte, almond tea, kombucha, Ketogenic coffee, winter melon tea bricks and other beverages are available. The rich and diversified product presentation attracted the attention of buyers from Singapore, Indonesia, Vietnam, Thailand, Philippines, Malaysia and other countries on the first day of the exhibition, especially snacks, baking ingredients, and beverages. Infused drinks and health foods receive the most attention from buyers.

The largest supermarket chain in Singapore, F Merchant, is interested in the healthy and delicious live culture fermented kombucha of “Eat in Extra Points”, while Singapore’s well-known J-brand e-commerce platform expresses its interest in the balanced nutritional formula of Yilizhuang from “Yifu Industrial” Interested, and hope to introduce more Taiwanese manufacturers that provide health food OEM services through the Taiwan Economic and Trade Network. In addition, “Xianyuan”‘s Lei Cha Latte and “Kaka Food’s” sauce-roasted seafood biscuits are beautifully and cutely packaged and eye-catching, attracting many buyers to come forward to ask for more product details and try them out, and they gained a lot on the first day of the launch. business opportunities.

Singapore is my country’s sixth largest trading partner, fifth largest export market and third largest source of trade surplus (after mainland China and the United States). In 2023, my country’s exports to the 10 ASEAN countries will reach US$76.28 billion, of which to Singapore The export value of Taiwan ranks first (accounting for 38.7%). At the same time, the number of tourists from Singapore to Taiwan exceeded 460,000 in 2023, making it the only country in the world with more people visiting Taiwan than before the epidemic, which shows the love of Singaporeans for our country. According to Statista Market Insights, the output value of Singapore’s food industry will reach US$12.55 billion in 2024, with an average annual compound growth rate of 4.47% from 2024 to 2028, and the prospects are promising.

In order to secure more business opportunities for our country’s food industry, Taiwan Economic and Trade Network has extended its online and offline integration of OMO benefits, carried out multiple digital marketing promotions before the exhibition, and set up a dedicated online event page (https://ttfha.taiwantrade.com/home.html ), with more than 20,000 high-quality products from 2,700 food manufacturers on display simultaneously.