(Central News Agency reporter Yang Sirui, Tainan, 24th) The oyster farming industry in Luzhugou Fishing Port, Beimen District, Tainan City has been booming in recent years. The city government and the new generation of oyster farmers who have returned to their hometowns have jointly promoted the “Tainan Oyster Origin Brand Label” to expand marketing channels with specialty products. , once again ushering in the blue ocean dawn for the oyster industry.
Li Jianyu, Director of Agriculture of the Tainan City Government, said today that Tainan’s annual oyster production is about 2,000 tons, with an output value of about NT$300 million. There are many snacks such as oyster clams and oyster omelette on the streets, and it has a huge domestic demand market. However, in recent years, due to the impact of low-priced imported oysters and extreme climate impacts, local oyster production has declined year by year. The public sector has actively promoted plans to improve equipment in oyster dissection and oyster farming fields.
Li Jianyu said that the city government launched the “Tainan Oyster Origin Brand Seal” to provide consumers with high-quality and safe domestic oyster ingredient choices, build a brand image of Tainan’s high-quality fresh oysters, and expand marketing channels to differentiate the market. It is necessary to welcome Tainan’s oyster industry again. Come to Blue Sea Dawn.
He said that some industry players have developed the traditional festival-limited delicacy “oyster bowl cake”, which is made with local Tainan oysters and shallots and has a fragrant aroma; there is also “fried intertidal oysters with mustard sauce and pickle burgers”, which are made with seasonal plump ingredients. Crispy-fried fresh oysters, plus crisp and refreshing lettuce and secret sauce, are many tourists’ favorite delicacies.
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Qiu Yongren, chairman of Tainan City Luzhugou Agricultural and Fishery Industry Culture Sustainable Development Association, said that traditional oyster farming and marketing channels are mostly purchased by merchants, and the price decision-making power rests with the merchants. Oyster farmers do not earn high profits throughout the year. Tainan Oysters The origin brand mark allows oyster farmers to see opportunities for industrial transformation.
Qiu Yongren said that “Tainan oysters” are not only a label representing the origin of the brand, but also a ticket for tourists from Luzhugou to return home. He hopes to create a diversified industrial chain in his hometown starting from oysters, so that more young people can settle down and take root in Luzhugou. , regaining a sense of belonging and leading the Luzhugou oyster farming industry towards a sustainable future. (Editor: Sun Chengwu) 1130424
