(Central News Agency, Taipei, 24th) Targeting Singapore’s mid-year holiday season in June and the tourist base in the second half of the year, the Singapore Office of the Tourism Administration of the Ministry of Transport has been actively attacking. Recently, it has successively launched Taiwan image advertisements on Singapore MRT, buses, taxis and radio stations. A multi-pronged approach to encourage Singaporean tourists to explore Taiwan.
The Tourism Office in Singapore plans a series of Explore Taiwan advertising in 2024. The first wave of outdoor advertising will be launched in conjunction with the Taiwan Travel Fair in Singapore in April, including double-decker bus and taxi body advertising, MRT Station digital billboards and in-train window advertisements were launched simultaneously; Singapore radio station 972 also broadcast the “Must Fun” series of Taiwan-themed travel reports, and newspaper media advertisements were broadcast throughout Singapore.
According to statistics from the Tourism Department, a total of 460,000 tourists from Singapore visited Taiwan in 2023, which has returned to the same period in 2019 before the epidemic. It is also the first among Southeast Asian tourists entering Taiwan; at the same time, Singapore is also the fifth largest tourist arrivals in Taiwan in 2023 Source country.
In addition, this boom in tourism to Taiwan has continued into the first month of this year. According to statistics from the Immigration Department, the number of tourists arriving in Singapore in January 2024 reached 32,935, an increase of 13% compared to the same period in January 2019, indicating that Singaporean tourists travel to Taiwan. The heat remains high.
The Office of the Tourism Administration in Singapore stated that due to the frequent and reasonable flights between Taiwan and Singapore, the large number of Singaporean consumers who can communicate well in Chinese, the variety of Taiwanese food, the diverse tourism environment, and the constant festivals throughout the year, Taiwan It has become one of the first choices for short-distance travel by Singaporean tourists, and many Singaporean tourists visit it again and again.
In order to continue Taiwan’s tourism boom and actively attract tourists to Taiwan during the mid-year holiday season in June and the second half of the year, the Tourism Department’s office in Singapore continues to promote Taiwan tourism information through various methods, hoping to attract Singaporean tourists to explore Taiwan regardless of the season. New attractions and new activities, experience the diverse tourism styles of Taiwan. (Editor: Chen Huiping) 1130424
