Grab Taiwanese customers! The well-known Banyan Tree Group in Southeast Asia arrived in Taichung for the first time after the epidemic to promote Phuket tourism | ETtoday Travel News | ETtodayAMP

▲Grab Taiwanese customers! The well-known Banyan Tree Group in Southeast Asia arrived in Taichung for the first time after the epidemic to promote Phuket tourism. (Photo/photo by reporter You Qionghua)

Reporter You Qionghua/Taichung Report

We are optimistic that after the epidemic, Taiwanese people will go abroad like crazy and their consumption potential will be amazing. Singapore’s well-known Banyan Tree Group is rushing to enter the Taiwan market. It arrived in Taichung for the first time after the epidemic to hold a promotion conference, which attracted many travel industry participants. The biggest highlights were Angsana Ho Tram and Guanlan Island Resort, which will open in June. Chun Resort Hotel Angsana Quan Lan, and representatives of other resorts under the group also introduced the advantages of their hotels one by one, waving to Taiwanese travel agencies and tourists.

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Canxing Travel, which is cooperating with Banyan Tree Group this time, pointed out that Thailand and Vietnam are among the top five most popular destinations for Taiwanese outbound travel in 2023, and this time Banyan Tree Group’s hotel representatives from Thailand and Vietnam also made a special trip to Taiwan to visit , showing its emphasis on the Taiwan market.

In addition to Haozhuang resort hotels, Banyan Tree Group also owns other unique brands, including Angsana, CASSIA, DHAWA and Banyan Tree. Angsana focuses on the family reunion experience, Angsana pursues relaxation and comfort, Yue Yuan emphasizes vitality and fashion, and Banyan Tree is known for its romance and privacy.

Chen Zhenzhen, general manager of Canxing Travel, said that since May 10 last year, Canxing Travel has cooperated with Tigerair Taiwan to launch the “Taipei-Phuket” route. As the general agent of Banyan Tree Group in Taiwan, Canxing Travel has been actively Investing in promoting Phuket tourism, and cooperating with hotels under the Banyan Tree Group, it has attracted many Taiwanese tourists to travel to Phuket. It is estimated that the attendance rate last year was close to 90%.

Chu Zhenzhen added that this year, Taisteel Canxing will join hands with Tigerair Taiwan. From May 21 to May 20, 2025, there will be three direct flights to Phuket per week, with departure times every Tuesday and Thursday. , six, a total of 144 classes, to seize tourism business opportunities.

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