“We started our business in the alleys of Taichung, and now we are looking internationally,” said Xie Jinsong, founder of Tiankang Water Purification. Tiankang Water Purification has 6 physical stores in central China, and has implemented a business strategy of “both a brand and a channel”, from R&D, production, branding Marketing to channels, creating one-stop service advantages.
The solid foundation of Tiankang water purification comes from Xie Jinsong’s rich experience. With a professional background in electronics, he not only leads the team in research and development, but also continues to invest profits in technology improvement. He insists on saving international shipping and advertising costs, and provides consumers with high-CP products, making Tiankang Kang Purification Water is “not just a channel, but also a brand.”
Due to the nature of the products, after-sales service for household water dispensers and water purifiers is crucial. After consumers purchase a water dispenser that costs tens of thousands, it will cost a lot of money for installation, maintenance and regular filter replacement.
When asked whether there is a plan to expand distribution channels across Taiwan, Hsieh Jin-sung decisively stated that the key factor to reassure consumers is to stay in the central part of the country to enhance customer service capabilities, then expand outward to integrate with international standards, and retain a strong brand backing.
Xie Jinsong looked back on the entrepreneurial process, from small businesses to chain companies, until he built the Taiwan Tiankang headquarters of several hundred square meters in 2019. Along the way, he humbly said that success is the result of the hard work of all his colleagues step by step.
Tiankang cultivates professional technicians and logistics teams, and builds independent production lines of its own brand to ensure the sustainable supply of replacement filter elements and provide customers with the most immediate peace of mind. Tiankang Water Purification has been established for more than 30 years. The R&D team continues to We strive to create top quality products that represent Taiwan in the water purification market.
Tiankang Water Purification Phone: (04) 2486-0011.