Secondary Vocational School / Wandering Home to Internet Celebrity Public Relations Crisis Lotte’s “Lamigo Bonus” is gradually disappearing – Secondary Vocational School – Baseball

After Lotte lost in the championship last year (2023), they faced a series of adjustments to their strength in the off-season, including the release of three consecutive champions Guo Yanwen and Chen Yuxun. It was originally thought that Lotte would welcome the new season with a new look, but it turned out that The successive prosecutions of the former team leader for breach of trust, Lotte Taoyuan Baseball Stadium being late for the start of the season, and the inappropriate use of words in an online interaction with baseball YouTuber “Tainan Josh” have greatly affected the team’s morale and image.

Lotte has aggressively renovated the Taoyuan Baseball Stadium before the season, hoping to give fans a more comfortable experience, especially the drainage problem that has been troublesome all year round. Lotte and the Taoyuan City Government “turned over” the soil in the stadium during the off-season, hoping to Effectively improve the drainage function and avoid the “super overpowering” phenomenon again.

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Unfortunately, the project was affected by the weather, so the Taoyuan Baseball Stadium was unable to catch up with the opening of the season. It could only use the Xinzhuang Baseball Stadium and the Taipei Arena as a “temporary home court”. Lotte could only “wander home” when the season started, and could not use the Taoyuan Baseball Stadium to play against Lotte. For fans, it’s just missing a taste.

During the off-season, the former team leader had a legal dispute with the team due to breach of trust, which made people quite dumbfounded. The popular cheerleaders Lin Xiang and Li Dahui transferred to the team, which also made some fans feel disappointed.

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A while ago, the team’s editor wanted to make a joke and posted an article asking fans to participate in the kickoff event. When baseball YouTuber “Tainan Josh” left a message wanting to participate in the event, the team’s editor said “Josh banned” and changed “Josh “Prohibited” was included in the edited article, which also allowed “Tainan Josh” to post a video to express his uncomfortable feelings.

Although Lotte Football Club issued an apology afterwards, “this fire” has been burning for too long, making this incident the focus of discussion among many fans, and also causing points to be deducted from the team’s image. The team editor did not realize that posts on the team’s official community represent the team’s position. Although it is a social software, it is a very formal announcement and should be used more carefully when used as a joke.

On the contrary, Fubon Titans took advantage of this wave to gain traffic and goodwill and establish positive marketing. In contrast, Lotte’s marketing and crisis management capabilities are inferior to Fubon, which will also affect fans’ perception of Lotte Football Team.

As of April 23rd, Taiwan time, Rakuten had posted a record of 7 wins and 10 losses, with a winning percentage of 0.412, 7 games behind the leading Uni-President Lions. However, this is not Rakuten’s problem. The Uni-President Lions’ opening season record this year (2024) “ “Too awesome”, with a record of 14 wins and 3 losses, “like playing video games”, so that the other five teams can’t even see the taillights.

Rakuten’s pitching staff performed as usual this season, ranking in the bottom half of the league. The team’s pitching defense rate was 4.66 and WHIP was 1.61, both at the bottom of the league. In addition, the “violent ape line” is not as powerful as in the past, and the team’s offensive measurements were 0.253/0.313/0.358. , 8 home runs, are all in the middle of the league, which also makes the method of “hitting cover pitchers” to maintain the record in the past quite ineffective this season.

During the off-season, Chen Junxiu used FA to transfer to CITIC Brothers. Chen Yuxun and Guo Yanwen switched to the Dragons due to their lack of fighting ability. His agent Guo Yongwei moved to the Taiwan Steel Eagles. In addition to last year’s Lin Ziwei trade case, Wang Yizheng, Lan Yinlun and Wang Bairong also switched to play for the Taiwan Steel Eagles.

Even Hong Yizhong, the head coach of Lamigo during its three-game winning streak, was also at Taipei Steel. Fans who supported Lamigo all the way to Lotte felt somewhat emotionally disappointed. Although these former main players of the three-game winning streak were still active on the court, they were no longer there. familiar place.

After Lotte took over Lamigo, it has yet to win the championship. The team is in second consecutive runner-up status, and many stars who have won three consecutive championships have left the team. In particular, the popular ball star Wang Borong moved to Taipei Iron and Steel Co., Ltd. due to the trade case, which made many fans quite disappointed. Wang Borong was in No matter how poorly Japan plays, he is still the pride of Momomon fans. He did not return to Taiwan to join Rakuten, which made many Momo fans quite disappointed.

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Although the Lotte team prepares theme days carefully, the price/performance ratio is not as good as that of Lamigo. There is no sense of “value for money”, which is one of the reasons why fans gradually feel disappointed. In the past, although Lamigo was not a big team, it was very dedicated to ” “Innovative” activities are held in the hope of giving fans the feeling of a big family. Now this feeling is gradually disappearing. Fans are very concerned about how Lotte can get rid of the disturbances at the beginning of the season and regain the fans’ confidence in the team.

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