Grand Seiko’s new watch with colorful dial attracts the attention of female consumers and increases the rate of return | Popular consumption | Lifestyle

Grand Seiko, which is based on nature and pays attention to the changing of seasons, also launched pink cherry, pink green and black and blue dials this season, including new medium and small size watch diameter designs, which can fit users of various wrist sizes, both men and women. All can be worn comfortably.

For example, the 62GS case that laid down the brand’s DNA is now available in a medium size for the first time, with a new design reduced to a diameter of 38 mm, adding to the refined feel. The dial shows a scene of cherry blossoms covered with snow. This rare phenomenon of the weather warming up and the flowers blooming, then turning cold again and snow falling again is called “Sakura Hidden”. It is also a beautiful scene in early spring where Grand Seiko’s Shizukuishi Haute Horlogerie Workshop is located; The same style also comes in pink-green to convey the image of new leaves budding. In addition, echoing the brand philosophy of “The Nature of Time”, the SBGX349 watch, whose design is inspired by “Moonlight Gekka”, also brings a small diameter of 34 mm and a blue-black dial style without date, which is more elegant.

Speaking of distinctive dials, Maurice Lacroix’s new AIKON series bronze self-winding watches also feature a gradient color design. Continuing the classic silhouette and materials that have been popular previously, the model is presented with a delicate gradient smoked chocolate dial, coupled with restrained baton hour markers and Paris rivet decoration to add complexity and three-dimensionality. Paired with the sandblasted embossed patterns on the bezel, it enhances the visual hierarchy and makes the watch more personalized. The 11 mm thick case is exquisite and low-key when worn without sacrificing comfort. The outer ring of the transparent bottom cover is made of fine steel, allowing a clear view of the movement. It is paired with a quick-release vintage brown leather strap that complements the patina of the watch that changes over time.