Accommodation costs in Japan rise during Golden Week, with 75% of hotels increasing prices by more than 10% Nikkei Chinese

In Japan, Golden Week (Editor’s Note: Refers to Japan4To the end of the month5Public holidays at the beginning of the month) Accommodation costs are rising during this period. According to a survey by Nihon Keizai Shimbun (Chinese version: Nikkei Chinese website),4divided3hotel, the first day of Golden Week (4moon27Day) average room unit price increased year-on-year1into or above. Hotel prices are rising as an increase in tourists visiting Japan due to the depreciation of the yen has pushed up occupancy rates. Severe manpower shortages may restrict hotels from providing accommodation and services.

Tokyo Station Square (Tokyo Marunouchi), bustling with tourists visiting Japan

Nihon Keizai Shimbun (Chinese version: Nikkei Chinese website)4moon9day~12Japan to Sapporo, Tokyo, Kyoto, Osaka and Fukuoka5cities with rooms in100room or more100A survey was conducted in several hotels.Contrast2024The first day of Japan’s Golden Week (4moon27day) and2023First day of Golden Week(4moon29day)ofADR(=total room revenue/number of rooms sold), a total of53an answer. With the assistance of large travel booking websites, the data was filtered to avoid deviations in price, etc.

The results showed that nearly all hotels saw price increases year-over-year.4divided1of hotels increased by more than3become.The increase is in1Hotels with more than4divided3.

2023 survey (based on Japan5cities50Hotel is the object and obtained29answers) The results showed that as travel restrictions were lifted after the new crown epidemic, the number of Japanese tourists surged.60%of hotels increased by more than50%. The rising tone is still continuing,2024Tourists visiting Japan every year have become the main driver of price increases.

According to the Japan National Tourism Organization (JNTO) statistics show that,3The number of tourists visiting Japan reached approximately308Thousands of people, setting a record for a single month. At the Hachijo Hotel in Kyoto, Japan, visitors to Japan accounted for nearly half of the reservations.A hotel in Tokyo also said, “The demand from tourists visiting Japan (which was almost zero last year) is strong, and it is estimated that it can reach the reservation limit.50%about”.% of tourists visiting Japan at Kintetsu Kyoto Station Metropolitan Hotel30%“Many guests from Europe, America, Australia and other places stay in high-priced rooms for long periods of time,”ADRcompare2023annual increase10%~30%.

The unit price of a room has also increased compared with before the new crown epidemic.Large real estate data analysis companyCoStar Groupowned bySTRStatistics show that2024Year3month, hotels across JapanADRcompare2019Increase compared to the same period last year43.7%reach2.0986Ten thousand yen (approximately RMB976Yuan).Compared with the same month in previous years, a record1996The highest value since the beginning of the survey.According to data from a large travel reservation website, the average sales price per room on the first day of Japan’s Golden Week(All over Japan, as of4moon12day)compare2019annual increase20%.

Due to the depreciation of the yen, tourists visiting Japan are relatively more likely to accept increases in accommodation fees. However, for domestic tourists in Japan, rising accommodation costs are becoming a burden.With the disappearance of local government tourism support policies, according to Nippon Travel AgencyJTBextrapolation,4moontwenty fourday~5moon5The number of domestic tourists in Japan increased by only1%. According to a hotel in Sapporo, Japan, there are also hotels catering to Japanese domestic guests that “intentionally keep prices down.”

Although Japanese hotel occupancy rates are rising, staff shortages are becoming increasingly serious. According to the National Enterprise Short-term Economic Observation Survey released by the Bank of Japan,3Employment judgment index for accommodation and food services industry in month (DI)for-70far lower than the entire industry (-36).It is understood that hotels in Kyoto, Japan, “need15The human service desk is only10people”.

In addition to expanding its recruitment of foreign talents, Hotel Hankyu Hanshin in Japan has also introduced self-check-in machines in some facilities.JapanAPAIn addition to automation, hotels also use continuous7Measures such as increasing basic salary and expanding benefits every year will strive to improve personnel stability.

Even so, there are still restrictions on services.For example, the Kyoto Umekoji Portal Hotel “sets restrictions on restaurant reservations” and a hotel in Sapporo “occupancy rate is based on85%as a standard to avoid excessive improvement.” The permanent employees lost due to the new crown epidemic cannot be restored, and many hotels are increasing the hiring of temporary workers and dispatch workers.

The upward trend in hotel room prices in Japan is expected to continue in the future.Takuto Yasuda, a researcher at the Nisei Institute of Basic Research, pointed out, “Even with salary increases and6The risk of slowing consumption growth in the service sector due to tax cuts and price increases in March still exists.”

ADR Average room price(Average Daily Rate)abbreviation. Total room revenue is divided by the actual number of reservations to reflect the average unit price of each room actually put into use.Accommodation prices vary by room, service package, period, etc., soADRUsed for market comparison and performance management.

Nihon Keizai Shimbun (Chinese version: Nikkei Chinese website) Ryosuke Eguchi, Mai Kitagawa, Yudai Hasegawa, Keiko Maruyama, Kazuki Yamaguchi, Ryosuke Matsui, Shugo Tamura

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