It’s not just Din Tai Fung!Why do Japanese and Korean tourists always visit this Taiwanese souvenir shop when they go to Yongkang Street?

Business Media｜Reporter Jin Zhengmei/Reporting from Taipei

After experiencing a major reshuffle of stores during the COVID-19 epidemic, Taipei’s Yongkang Street business district has rapidly recovered in the post-epidemic era. Not only is the “Yongkang Street Bright Light” Din Tai Fung crowded with people every day, it has also become a first-class theater for Taipei’s popular nougat bakery. In addition to the xiaolongbao, popular nougat cake shop, and bean curd that line up every day, there is also a Taiwanese souvenir shop “Laihao” that has become a check-in attraction on Yongkang Street. Even though it is hidden in the alley, it is crowded with Japanese and Korean people every day it opens. It is so crowded with tourists that 2,000 people can enter the store in a single day on weekends.

The popular souvenir shop on Yongkang Street has been visited many times by the famous Japanese star Naomi Watanabe.Picture/provided by Laihao

Naomi Watanabe, a popular souvenir shop on Yongkang Street, has also visited many times

With the theme of “Discover the goodness of Taiwan together”, “Laihao” is one of the few channel brands in Taiwan that insists on “selecting products from all over Taiwan”. Not only does it cooperate with hundreds of local Taiwanese brands, it also independently develops a series of unique Taiwanese imagery products, such as desk beer mugs for various local counties and cities in Taiwan, Taiwanese tea-scented oil-absorbing tissue, retro eggplant bags, etc. , Japanese and Korean tourists couldn’t put it down, and it was even interviewed by a Japanese variety show on the theme of “explosive sales”. Even Japanese artist Naomi Watanabe has visited many times.

After surviving three years of epidemic,In April 2024, Laihao will also celebrate its tenth anniversary. Not only that, they walked from the east gate to the west gate,Settled in Ximending, a popular tourist area in Taipei, and launched a series of Ximen exclusive products! If you have foreign friends coming to Taiwan in the future, you might as well take them to Ximending. In addition to experiencing the charm of Taiwanese food, you can also stop by “Laihao Ximen” to buy a lot of Taiwanese-style gifts.

It’s not just Din Tai Fung! Why do Japanese and Korean tourists always visit this Taiwanese souvenir shop when they go to Yongkang Street?Picture/provided by Laihao

On the 10th anniversary of the brand, the 100th consumer orders for free!

To celebrate its 10th anniversary from April 27 to May 18, Laihao offers discounts such as free order for the 100th consumer, 10% OFF of all its own brand products, and free limited-edition pockets with any purchase; adhering to the message of “Taiwanese design, Taiwanese customs” The original intention of “Made in Taiwan” is to hope that through every product that carries the story of Taiwan, it will be spread to more people after travelers return home. It is not only loved by tourists, but also suitable for Taiwanese to support local products or buy them as gifts. Foreign friends!

For more event information, please visit Hao IG – https://www.instagram.com/laihao_taiwan/